Sell Products In Abroad

Selling your product or service overseas is a demanding undertaking. You need to treat your overseas markets with as much care and attention as you do your home market. And each territory will have its own distinct sales and marketing challenges that you must address.

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Choosing the most effective sales channel is a key decision for any business that exports. Whether selling directly, via BPO, setting up a joint venture or striking a licensing deal, you need to think carefully about the advantages and disadvantages. Once the decision is made, you'll need to clarify your strategy with overseas partners, set targets and measure progress. Clear legal agreements are strongly recommended to protect everybody's interests.

Choose Your Overseas Markets

The first step in expanding internationally is to pinpoint the country or region you want to expand into. You need to base these decisions largely on cultural, economic, political, and market risk -- and where there are potential customers for your goods and services. Selecting where to expand is easy with some time and research. Here are a few things to think about when deciding where to expand:

  •     • Determine international traffic or where orders are originating from on your website
  •     • Consider cultural and language differences
  •     • Understand the economic and political policy of the country or region
  •     • Find out whether there are any tariffs on your products or trade barriers
Conduct market research

Our likelihood of success selling internationally will be increased depending upon how much market research we conduct beforehand. Market research can help us get a handle on where our goods or services will sell, the different market segments, whether we'll have competitors, and how to price our product for the market.

The types of research we can do include primary market research -- collecting data directly from international marketplaces through telephone interviews or contacting potential customers or government representatives. The research can also include secondary market research, such as news articles, trade statistics, and data from export specialists.

These guidelines stipulate that firms doing business online internationally do the following:
  •     • Engage in fair business practices involving the presentation of "truthful, accurate and complete" information to consumers in terms of       marketing and advertising.
  •     • Disclose information about the company and the products it offers so that international consumers know "whom they're dealing with       and what they're buying." This includes address, e-mail address, and telephone number.
  •     • Be up front about the costs involved in the transaction (most importantly, the currency being used), as well as the terms and conditions       of the sale, including any warranties and guarantees.
  •     • Protect consumer privacy during transactions, disclosing your privacy policy and letting customers know how their information is used.